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2003
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| 2001 | Future
Calendar
WAEA
24th Annual Conference & Exhibition
9-12
September 2003
Washington State Convention & Trade
Center
Session
Articles
Creative
Content Strategies for Today's Systems
Albert de Wet (South African Airways), Jose Asiain (TransVision
On Board Entertainment & Media Sales), and John Bruckman (InterAct
Network, Inc.).
de Wet addressed some of the challenges and solutions of offering
IFE, especially AVOD, across a diverse fleet with multiple
IFE systems and passenger profiles, concluding that: "AVOD
is worth the financial investment, especially on long-haul
flights."
Asiain and Bruckman shared their experiences as content service
providers in the changing industry. Asiain said the content
service provider's role is achieving "professionalism levels
not yet known to date" due to the introduction of IFE onto
short- and medium-haul flights and the implementation of more
sophisticated IFE systems. Airlines and vendors must learn
how to use professionalism and creativity to offer video programming
that satisfies the passenger entertainment needs, increases
the perception level of the airline's service, and perhaps
even generates advertising revenue.
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