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2003
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| 2001 | Future
Calendar
WAEA
24th Annual Conference & Exhibition
9-12
September 2003
Washington State Convention & Trade
Center
Session
Articles
Digital
Content Today
Amy McHaney (American Airlines), Linda Palmer (Buena Vista
Non-Theatrical), Neil James (Rockwell Collins), Lee Casey
(Crest National Digital Media Complex), Maggie McDermott (Cine
Magnetics Video & Digital Laboratories), Sue Luxem (Matsushita
Avionics Systems Corporation).
Participants were taken through the digital "shopping experience"
dealing with hardware, content, service company, and lab/integrator
vendors.
Digital content delivery entails a longer lead-time and requires
a more complicated process; however, it offers a better quality
product and more flexibility in product offerings, McHaney
explained.
"The timeline is worth the effort," she said, adding that
benefits will increase as more airlines offer AVOD and can
benefit from economies of scale by sharing content duplication
costs.
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