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Please Note: Between now and September, we'll be watching carefully for “hot” new IFE issues and developments...and may add or enhance sessions accordingly.
 Denotes Programming/Marketing focus.  Denotes Technical focus.
Wednesday, 21 September
08:15-09:15
Specification for Digital Content Management – Critical Update
An absolute must-attend for airlines, hardware/systems manufacturers, content distributors, and A/V labs! Digital media is the future of IFE and key standards are NOW being finalized that will impact every sector of the IFE industry. This NON-TECHNICAL session will explain the key elements of the Specification for Digital Content Management (DCM) developed by the WAEA DCM Working Group. Learn about the key existing (legacy) and proposed new audio/video compression formats. Learn about the critical procedures under consideration for the digital content distribution chain, including security, encryption, and content “key” management. These decisions will affect the way you do business. Don't miss this session!
Speakers: Julian Levin (Twentieth Century Fox Film Corp./Fox in Flight), Michael Childers (IMDC/IMS Inflight), co-chairs of WAEA's Digital Content Management Working Group, plus a video codec demonstration by Sudhakar Shetty and Don Schultz (Boeing).
09:30-10:30
Content: Part 1 - The Impact of 'Anywhere' Entertainment
Part 1 of this session examines how airlines, content providers, and programmers are adapting to a consumer environment increasingly dominated by portable entertainment devices, digital media, and instant/anywhere Internet access. What is the new inflight expectation of passengers accustomed at home to the convenience of digital video recorders (DVRs) and Internet-enabled cell-phones/PDAs...and to the quality of 16:9 DVD movies and High-Definition TV? What kind of competition will airlines face from preflight Internet-downloadable movies and the new generation of hand-held video games? We'll also examine what the shift toward digital media means for content providers, in terms of digital distribution, synergies across markets (theatrical, home video, inflight, Internet-downloads), control of content, revenue models, and branding.
Speakers: Mark Horton (Paramount Pictures), Michael Childers (IMDC/IMS Inflight), Niall McBain (Spafax), Bryan Rusenko (Crest National Digital Media Complex), John Wade (OnAir)
The New Seat/IFE Architecture
New IFE technologies and new aircraft present whole new opportunities and challenges for seat/IFE integration. Learn about the changing standards and requirements for weight, size, and power for the new generation of seat-boxes, screens, and handsets. We'll examine the various new architecture models that benefit from wireless LANs, seatend processing, and fiber-optics...and how this will affect installation, maintenance, and upgrading. And we'll focus specifically on the seat/IFE architectures for the new B787 and A380 aircraft.
Speakers: Darren Brown (Boeing), Claude Deves (Sicma), Dimitrios Tsirangelos (Airbus)
Thursday, 22 September 2005
08:15-09:15
Enabling Technologies: Part 1 - Defining the Technologies
Part 1 of this session gives you a clear working knowledge of the key new technologies and platforms behind the new (and future) innovations in passenger inflight entertainment, communications, and connectivity. This intermediate-level technical presentation will define the terms and technologies, such as wireless, broadband, pico cell, fiberoptics, high-speed data-loading at the gate, Internet downloading, streaming content, and more. Learn about the latest advances in technologies such as digital storage, satellite antennas, video displays, power supplies, and more.
Speakers: Dan Reed (Thales Avionics Inc.), Steve Sizelove (Panasonic Avionics Corporation)
Content: Part 2 - Tomorrow's Passenger Profile
Part 2 of this session carefully examines the demographics of today's airline passenger and how these demographics may be changing significantly over the very near future. Will there be a “generational” shift in the airline passenger profile over the next five years? And what will this new generation of passenger want in terms of entertainment and information content, video games, communications and connectivity, and interface type? Will it be possible...or necessary...to program regionally for the passenger audience 5-10 years in the future. And what kinds of programming, systems, infrastructure, and delivery methods will be available? We'll examine the latest pax research data gathered from both airlines and market research firms to help you prepare for the airline “audience” you'll be serving just a few years ahead!
Speakers: Wale Adepoju (IMDC Ltd.), Daniel Callahan (United Airlines)
09:30-10:30
Enabling Technologies: Part 2 - Exploring the Applications
Part 2 of this session explores what these technologies “enable” airlines and IFE suppliers to do in terms of enhanced passenger IFE and operational efficiencies. We'll examine new passenger applications, such as multi-player videogames, video conferencing from the passenger seat, wireless hand-held connectivity, inflight cell-phone use, resident office-software applications, and voice-over Internet protocol (VoIP). We'll explore the operational benefits and challenges of wireless cabin networks, “live” streaming content, and rapid wireless content delivery/loading. Will these new applications save you money or earn you money? What new applications are just around the corner?
Speakers: Doug Cline (Lumexis Corporation), Kris Stevens (CoKinetic Systems)
The New Passenger Interface
Richer media, more powerful applications, and better scripting languages now offer the potential for a much more dynamic and “friendly” IFE user-interface. Learn what passengers are coming to “expect” in terms of browsing capability and content organization...and how designers are adopting established Internet protocols, familiar navigation models, and consumer software applications to create a more inviting and recognizable passenger interface. We'll examine designs that accommodate “generational” differences among passengers — giving passengers more choice and flexibility as to how they access content. You'll get a technical overview on what HTML/open architecture scripting offers that traditional IFE proprietary scripting language does not.
Speakers: Vassilios Georgakopoulos (Royal Brunei Airlines), Neil Hoult (Thales Avionics Inc.), Sally Lythgo (Air New Zealand), Matthias Walther (Rockwell Collins)
Denotes Programming/Marketing focus.
Denotes Technical focus.
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