WEDNESDAY, 13 SEPTEMBER 2006 ~~~
09:15 - 10:15
Revenue Generation - Session 1:
Revenue Sharing & Ancillary Sales 
Learn how airlines are beginning to generate
new ancillary revenue streams through inflight
advertising, product placements, corporate
sponsorships, co-branding, cross-promotion, and
direct sales utilizing emerging inflight media
including online Internet portals, AVOD and paxinteractive
systems, mobile telephones, and ambient
media. Learn how regionally focused route
structures are making both conventional and new
inflight media more attractive to advertisers.
We’ll also examine current and future revenuesharing
models between airlines and their hardware
and content suppliers. And we’ll explore
how more proactive coordination and cooperation
between airlines and their IFE suppliers may
reduce costs, increase passenger usage, and
improve profitability. Speakers: Raymond Girard (Spafax Airline Network), Marc Musicus (Airborne Entertainment, Ltd.), Jeffrey O'Rourke (Ink Publishing)
Cell & Wireless Inflight - Session 1: Pax Demand, Roll-out, Marketing 
Having just seen the completion of an historically significant FCC air-to-ground (ATG) spectrum auction earlier this year, we'll learn the very latest details on the expected roll-out of inflight ATG communication services from all the major providers. We will also explore the global ramifications of what is going on in this space. Learn how the offerings compare - company by company - in terms of specific services, capabilities, applications, costs, coverages, platform/device compatibility, revenue-sharing models, etc. We'll also look at the latest research findings and recent airborne trials to quantify passenger demand and affordability for the various inflight applications (voice, e-mail, SMS, Internet browsing) and to identify the social and cultural sensitivities ... and how these vary by region and country. Based on these findings, we'll examine the best approaches for marketing these new inflight communications offerings to the passenger and managing them inflight. Speakers: Jack Blumenstein (AirCell, Inc.), George Cooper (OnAir), John Guidon (Row 44), David Coiley (AeroMobile)
THURSDAY, 14 SEPTEMBER 2006 ~~~
08:30 - 09:30
Revenue Generation - Session 2:
Using Digital Media to ‘Mainstream" Inflight Advertising
Mainstream media buyers often dismiss inflight
advertising as inefficient given the relatively
small audience and slow rate of exposure. A
national newspaper ad can reach a million
readers in one day, yet it can take a month to a
year to obtain this reach through an inflight
magazine. And segmenting the inflight audience
is difficult as special-interest content does not
exist and the sort-after accountability is onerous.
But with the advent of passenger-interactive
digital IFE, what can we learn and apply from
the last 10 years of Internet advertising, the
fastest growing medium in history? We’ll compare
the historical and forecasted growth of old
and new media advertising revenues. And we’ll
examine how inflight digital media can establish
the reach, targeting, and accountability that
could bring inflight advertising into the mainstream
advertising budgets of planning/buying
ad agencies worldwide. Speakers: Craig Waller (Pace Communications), Cherie Song (Panasonic Avionics Corporation)
Trends in Single-Aisle IFE
What used to be called the “regional jet” is now being used to augment the traditional domestic single-aisle fleet, and this new definition of single-aisle aircraft is being used to cover longer distances and international routes. The lines between regional, single-aisle, and even widebody aircraft are becoming blurred—at least from an IFE and cabin services perspective. We’ll explore how this trend has influenced
IFE system design and architecture and how new IFE technologies and products—such as low-weight, all-digital IFE systems—are meeting these new broader demands. We’ll also examine one or more ongoing airline case-studies that reveal the real-world options and issues for single-aisle digital IFE systems, how passengers are responding to these systems, and how the investment is paying off. Speakers: Dan Reed (Thales Avionics, Inc.), Chris Lundquist (Panasonic Avionics Corporation)
THURSDAY, 14 SEPTEMBER 2006 ~~~
09:45-10:45
Digital Content: Data Loading & Distribution
As airlines migrate to digital IFE servers and
AVOD, the process of content distribution and
content loading—and making that process as
efficient, secure, and economical as possible—
has become critical. We’ll examine the various
approaches to content distribution management
and loading, including: portable data loading,
embedded loading via removable media, and
wireless gatelink communication. We’ll compare
these in terms of cost, time/loading rate, equipment/
network support, data security/integrity,
crew support, etc. We’ll also examine the future
of digital cinema technology and its impact on
content formats and distribution for airline
inflight exhibition. Speakers: Wale Adepoju (IMDC),
Alan Pellegrini (IMS)
Cell & Wireless Inflight - Session 2:
Applications, Platforms, Technical
Issues
Learn about the key technologies and technical
issues surrounding the delivery of onboard
wireless (Wi-Fi), cellular, and broadband
Internet connectivity … and their special applications
and requirements inflight. What are the
key technology enablers and platforms for these
capabilities? What is currently available for
airline passengers and what are the market
trends? What’s involved technically in providing
a true office-like and home-like connectivity
environment while in the air? We’ll also explore
key issues and considerations including RF
(radio-frequency) propagation and cabin coverage,
the potential for RF interference with
avionics systems, human factors and crew workload,
and the international regulatory environment.
And you’ll get a comprehensive analysis
of available and emerging antenna technologies
including Ku-band and L-band. Speakers: Axel Jahn (TriaGnoSys), Micha Lawrence (Starling Advanced Communications), Frank Whetten (Boeing Commercial Airplanes)
Denotes Technical Focus Denotes Programming/Marketing Focus
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