Keynote Address - Christoph Beckmann, Chief Marketing & Strategy Officer,  Swiss International Air Lines Biography

Portables
IFE Portable entertainment devices are here to stay! Since their introduction in 2002, over 40 airlines have chosen them to play a part or as a total IFE solution. In addition, an increasing number of passengers are bringing their own devices onboard and therefore airlines and IFE systems manufacturers are under pressure to offer integration and/or a more enhanced passenger experience on their embedded in-seat systems. In this four part session, you will learn how to choose a portable device for your airline based on different revenue generation models and business case scenarios. Hear what airlines currently using portables have to say about passenger satisfaction, take up rates, content availability and reliability. Learn what's coming for next-generation products in terms of user experience, content, applications and connectivity. We will also discuss the integration of personal devices with the onboard product mix with perspectives from both the airlines and hardware vendors. Speakers: Wale Adepoju (IMDC), Doug Backelin (American Airlines), Michael Childers (IMS), Jackie Frimer (Interact), Scott Ralston (Thales Avionics, Inc.), Murray Skelton (Phantom Media Ltd.), Brent Wood (digEcor)
Moderator: Sarah Fitzmaurice (Flight Level Media, Ltd.)

Air to Ground Connectivity
Learn from the experts the latest in aircraft connectivity. OnAir and Aeromobile will be among the panel of experts discussing their newest technology. The discussion will focus on the benefits and challenges, as well as the regulatory and certification issues affecting the industry. Learn what new services you can offer to increase passenger satisfaction by keeping them “connected” inflight. Don't miss this important opportunity to discuss the future of connectivity and pose your questions to the industry experts!
Speakers: Jags Burhm (AeroMobile), David Bruner (Panasonic Avionics Corporation), Ron Chapman (ASIQ), Steve Cutbirth (AirCell), Stuart Dunleavy (OnAir), Lars Ringertz (Inmarsat), Peter Wright (ARINC)
Moderator: Esteban Gomez-Barquero (IFE Consultant)

Content Parts 1 though 4

Content Part 1: IFE Branding
From Singapore Airlines' “Krisworld” to Virgin America's “Red” to Cathay Pacific Airways' “Studio CX”, IFE has taken on a life of its own. Hear from the brand experts on how important this identity is and what it should reflect.
Speakers: Neil Campbell (Blac Agency), Paula Duran (LAN)

Content Part 2: Regional Licensing and Availability
How important is it to provide content in the native language of your passengers? Who do you target, the inbound or the outbound passengers? What ratio is the right ratio when it comes down to Hollywood movies vs Native-language movies? Is it worth paying for Foreign movies to be subtitled in the native languages of the majority of your passengers?
Speaker: Anthony Indaimo (Withers LLP), James Durie (TWI-An IMG Media Company), Zina Neophytou (BBC Worldwide)

Content Part 3: Wireless Content
With recent advances in wireless technology, wireless content loading and streaming content onboard have become hotly debated topics industry-wide. What are the differences? How will wireless systems affect IFE image quality? Will my content be secure? This session will not only teach you the basics of the present day technology including pros and cons on security, complexity and quality but will also examine the future possibilities.
Speakers: Ken Brady (Thales Avionics, Inc.), Tracy Trent (Proximetry), Andy Wood (ARINC)

Content Part 4: Quality vs. Quantity
Can there ever be too many movies or too much content? Is it better to have a big library of classic titles or just the 20 most current movies? Different passengers have different preferences, hear what the experts say.
Panelists will include: Albert de Wet (Etihad), Mark Horton (Paramount Pictures), Ranjani Krishnamurthy (Jet Airways India), Michael Manstein-Spanbloechl (Lufthansa German Airlines)
Moderator: Patrick Joly

Sessions are subject to change. Stay posted for new information.