Day 1 – 23 April, Education Sessions

Keynote Address: Regional and Industry Overview
Patrick Brannelly, VP of Passenger Communications & Visual Services (Emirates)
Brannelly explores the current state of IFE in the Middle East and the world. He’ll discuss the issues affecting IFE in this region and offer tips for navigating technologies and passenger preferences to yield success. Watch out for “wild cards” that could affect future IFE offerings – Brannelly lends his unique perspective on this and more.

IFE Advancements from the Ground to the Air
Stuart Dunleavy, VP of Media Services (Thales Avionics)
Advances in consumer electronics have passengers thinking, “What if?” Thales provides a manufacturer’s perspective of consumer expectations and desires to access those same conveniences in-flight. What influence will this eagerness have on current and future IFE delivery? Thales explores the possibilities.

Opportunities - and Threats - of the Burgeoning Middle East/Asia EFE Market
Speakers: Mohamad El Assaad (Onboard International), Jovita Toh (Emphasis Media, Ltd)
The Middle East, Asia and North Africa are regional hot spots for investment in IFE products and services. Panelists, active in this emergent region, share their unique knowledge of the complexities and opportunities involved in doing business in this section of the world. You’ll get a balanced, practical view of the threats airlines and service companies face in this region and tips for successful expansion into the area.

The Connected Passenger
Speakers: David Coiley (AeroMobile), Lars Ringertz (Inmarsat), Benoit Dubains (OnAir), Doug Backelin (American Airlines), Patrick Brannelly (Emirates)
Delivering connectivity in 2008 is certain but choosing between competing technologies, solutions and service providers is not quite as definitive for airlines. Hear what criteria and decision factors this expert panel believes are critical when considering bringing connectivity onboard. A look at the passenger of tomorrow and connectivity demands of the future plus a lively discussion of what value passengers may place on these enhanced features will be part of this must-attend session.

Day 2 – 24, April Education Highlights

Keynote Address - Two Perspectives on Growing IFE Markets - A Case Study Approach
Presented by: Saurav Mukherjee, Manager of Inflight Marketing & Entertainment (Jet Airways) and Charles Ogilvie, Director, IFE and Partnerships (Virgin America)
 Success comes in more than one package and this inside look at the approaches two thriving airlines have taken on the expanse into new markets is no exception. You’ll get a snapshot of these very diverse tracks and hear their unique views on targeting passenger profiles and the role of services in the marketing mix.

Stuff on the Ground
Paddy Smith, Editor (Stuff Magazine)
Editor of the best-selling gadget magazine blends news of the latest devices in today’s technological evolution with his opinion of what soon will be “hot” in the air. What consumer electronics will have staying power and what will be a fleeting fad for passengers? Find out in this enlightening session.

Stuff in the Air
Speakers: Paul Margis, CEO, and Steve Sizemore, Manager of Product Planning (Panasonic Avionics)
Advancements in consumer electronics are already having a tremendous impact on new IFE product introductions. Find out what the future holds in this interactive session.

Getting the Most Out of Your IFE Content
Speakers: Kate Groth (Stellar Inflight), Joan Filippini ( Paramount Pictures; Ann Willis (Spafax)
You’ve invested millions of dollars and now it’s got to pay off. How will you determine the right programming to satisfy customers? IFE can be an important brand differentiator and customer service tool. Learn how the right selection of IFE content can improve passenger experiences and encourage repeat business for airlines.

Getting Interactive with IFE Software
Speakers: Jennifer Clark (American Airlines), Daniel Laplante (DTI), Sameer Tendolkar (WOI), Stuart Dunleavy (Thales)
Adapting interactive software and off-the-shelf products for inflight use has its challenges. This expert panel discusses how software developers and airlines are working together to streamline the process and meet increasing demands. See how the industry is responding and hear how airlines are handling the integration of legacy and AVOD systems.

Education Extra!

Tour the Emirates Cabin Crew Training College
Sponsored by Emirates
Emirates opens the doors to its new $100 million facility to CEW attendees. View the new A380 cabin evacuation simulator, full flight simulators, cabin service simulators – see it all in 15 specialized training rooms.

Agenda subject to change